Saturday, September 12, 2009

Comment Post

comment post on New Music Strategies blog post This Is Islet: The making of a fan site

"This is actually really cool that you created a fan site for this band simply from going to a show and being blown away by their set, and to fill the void that was the lack of this band's online presence. I think what you bring up in this post that is really interesting is the fact that nothing could be found on the internet about this band Islet.

It's interesting to note that the first thing anyone does after discovering a band they enjoy is to look them up on Google. or Myspace. the internet, in general. I think this shows how the digital age and the internet has transformed the music industry. Having an online presence as an artist today is a NECESSITY - I mean, one of the first things a newly formed band does is to create a Myspace.

I think it's awesome that since you couldn't find anything online about this band, Islet, you took matters into your own hands and created a site for the band, a fan site, but an establishment of an online presence nonetheless. Since so much of what is word of mouth is actually word of... typing? blogging? the internet? (ONLINE!), just creating this fan site exposes the band to countless potential new fans. You even said yourself that

"Less than 24 hours later, close to 1000 people have visited, checked out the band and have, at least, now heard of the amazing band that is Islet."
Another aspect that I found fascinating was the demonstration of the power of the fan today. Since the inception of music, what has driven an artist's success and longevity is the fan base - but fans used to be simply passive consumers of what big industry record labels sold to them, yet with the digital age, I feel the power balance has shifted. Fans are now crucial to up-and-coming bands who don't have the clout of a major label - the fans are the ones who have the power to create the online buzz about the next breaking band.

I think your post demonstrated two really intriguing aspects of how the music industry is evolving, all while helping spread the word of Islet!"

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