Overexposed??

In the past month, Phoenix has been EVERYWHERE. You know who they are even if you think you don't; you definitely know the song 1901 if you've seen the latest Cadillac commercials, and you've probably seen them live (on TV) if you tune into the late night talk shows, since they've played every single one this year. plus SNL. plus song placements in Where The Wild Things Are, 90210 and Entourage. As Stereogum states, Phoenix is "one lime-beer commercial away from a perfect score on the multimedia-saturation index that goes from 1 to Santigold."

But. How much exposure is too much exposure? Is Phoenix becoming so over-saturated in the media that people the will become desensitized to their music? Has Phoenix managed to pique as well as lose public interest in the same wave of publicity?

When a band gets so much attention in such a short amount of time, how successful is it in generating long-term interest? Or it is just a flash in the pop culture radar? Does Phoenix loose part of their "indie cred" by being in a Cadillac commercial?

Phoenix generated buzz and interest within the indie scene through making the rounds in the festival circuits, and really exploded onto the general public conscious with the intense media tour they've been on.

When the excitement generated by pop culture dies down, Phoenix will probably still have their core fan base, but the question really is whether this public interest can last...